For gyms and fitness studios
Gym websites where the timetable, the trial, and the membership question live in one place.
Members book a class against a real cap. A first-timer books a trial that is treated as a lead, not a free drop-in that disappears. Membership questions get answered at 10pm.
A gym or studio does not sell a table or a chair. It sells a place in a room at a time, a membership that has to be explained, and a first visit that either becomes a member or becomes a forgotten free class.
Nookado puts one timetable on the website and in the app. Classes have caps and waitlists. A trial is captured with a name and a follow-up path. The assistant knows what the membership includes, what a freeze costs, and what to bring to a first session, and it can book that trial when the desk is a coach on the floor.
The problem
What leaks out of a studio before anyone notices.
The timetable exists in three disagreeing places
A printout at the desk, a story on Instagram, and a PDF on the site, each a week out of date in a different way. Members arrive for a class that moved. Trust in the schedule dies first.
Popular classes oversell. Quiet ones stay empty.
Without a hard cap, a peak class turns people away at the door. Without a waitlist, a cancellation is a gap that someone on the reserve list would have taken.
Trials walk out and are never heard from
A free class that is not captured as a lead is entertainment, not acquisition. The window to convert is days. Most studios have no list of who came, only a memory that the room felt full.
Membership questions arrive after the desk is a coach
Price, contract length, freeze, cancel, what is included, what to wear. They land in the evening. The person who could answer is teaching, so the enquiry waits and often does not come back.
The approach
One timetable, a trial that is a lead, and answers after the desk closes.
The schedule is entered once. It is the site, the app, and what the assistant says about Tuesday. An instructor swap is a dashboard change, not a new PDF and a new story.
Every class has a cap that matches the room. When it fills, the next person joins a waitlist and takes the place if someone drops. That is recovered revenue, not a nice-to-have.
A trial is a named booking with a follow-up, pointed at the membership that fits, not a walk-in that ends at the door. Local ads, when you run them, should land on that trial, not on a homepage with no next step.
What's included
From first trial to booked class.
A gym website with the live timetable
Class name, instructor, level, and remaining places. Update once. The printout, the PDF, and the stale story can retire.
Capacity, waitlists, and class booking
A twelve-mat room and a forty-person floor can share a timetable without overselling either. Members book against a membership, a pack, or a drop-in.
Trial passes treated as lead generation
Name, contact, the class they booked, and a path to the membership conversation. A trial without those is a full room that does not grow the business.
An assistant for membership enquiries
It knows prices, contract terms you have written down, freeze rules, class descriptions, and what to bring. It books the trial. It does not invent a joining fee.
Local marketing aimed at empty classes, not brand films
Weekly posts of the actual timetable. Ads in a tight radius for the trial or the class that is not filling. Spend lands on a page that can book.
What changes
What the front of house stops doing.
Members stop asking which Tuesday is real
There is one timetable. A change shows on the site and in the app the same minute you make it.
A dropped place does not stay empty
The waitlist is offered the spot. You do not have to remember who asked yesterday.
First visits become a list you can work
Trials arrive with contact details. Follow-up is possible. The conversion window is no longer a feeling at the door.
How it works
How a gym or studio goes live.
You send the timetable, the caps, and the memberships
Class names, instructors, room limits, packs versus monthly, and what the trial actually includes. If the current schedule is a screenshot, that is enough to start.
We put one timetable on the site and in the app
Booking against membership, pack, or drop-in is set before launch so you are not explaining it at the desk on day one.
The trial is wired as a lead, not a free class
The form, the confirmation, and the follow-up path are part of the build. If you run ads, they point here.
The assistant is given the membership answers you already repeat
Price, freeze, cancel, what to bring. If a term is not written down, we will ask you to write it rather than let the assistant guess.
Pricing
What a gym pays.
Core is $199 to build and $49 a month: the website, the app, class booking, the assistant, and the dashboard that holds the timetable.
Social and ads matter here when a trial or a quiet class needs a push. Ad spend is yours. We will not recommend a brand campaign when an empty 6am is the actual problem.
Services
Services that fill a room.
Website design
Website design
A fast, mobile-first site with your menu or service list structured so search engines can read it, on your own domain.
See detailsMobile app
Branded mobile app
Your own app on the App Store and Google Play, with the same ordering and booking as the site, under your name.
See detailsAI booking assistant
AI booking assistant
Answers questions about hours, pricing, and availability, and takes bookings at 2am without anyone on shift.
See detailsLocal SEO
Local SEO
Google Business Profile, local schema, and the on-page structure that decides whether you show up in the map pack.
See detailsSocial media management
Social media management
Weekly posts planned, designed, and published by a real team, timed to when your customers are actually online.
See detailsLocal advertising
Local ad campaigns
Geofenced campaigns aimed at people close enough to walk in, weighted toward the hours you need to fill.
See detailsWorth reading
Written for this kind of business.
Guide
How to cut no-shows without annoying your customers
No-shows are a scheduling problem before they are a discipline problem. The tools that work are the ones that make it easy to cancel early.
9 min readGuide
What belongs on a local business website, and what to leave off
Most local business websites are simultaneously missing the basics and cluttered with things nobody uses. Here is the short list that matters.
10 min readQuestions
Gyms and studios questions.
Can members book from the app?+
Yes, and that is where most return visits will go. The app holds the timetable, their bookings, and waitlist spots. A released place can arrive as a notification.
How do class packs and memberships sit together?+
At the same time. A member books against the membership, a pack holder against remaining credits, a drop-in pays for the class. All three are configured before you launch.
Can two rooms have different caps on the same timetable?+
Yes. Capacity is per class. A twelve-mat studio and a large floor will not oversell each other.
What if an instructor is covered at short notice?+
Change the instructor in the dashboard. The site and the app update. You do not publish a new PDF.
We are a yoga or reformer studio, not a big-box gym. Does this still fit?+
Yes. Smaller rooms make caps and waitlists more important, not less. The trial-as-lead problem is the same. Tell us the room sizes.
Other trades
Not quite your business?
The booking unit is different in each of these. A cover is not a chair hour, and a chair hour is not a class place.
Restaurants
The menu, the table, and the order should live on a site you own, not on a marketplace that charges per cover. Guests read the dishes, reserve a time, or scan a QR at the table.
See restaurantsSalons and spas
Chair time is the product. Clients pick a stylist, a service with a real duration, and a time that is actually free. Cancellations do not sit empty because nobody could text the waitlist.
See salons and spasNail salons
Set, gel, acrylic, length, shape, art, fill, removal: the total should be obvious before a technician is interrupted. Walk-ins and appointments share a live view of who is free.
See nail salonsClinics
A first consult, a review, and a procedure are different lengths and different paperwork. Reception should not spend the morning on hold answering where to park.
See clinicsLocal businesses
Pet groomers, tattoo studios, driving instructors, tutors, detailers, repair shops. If the week runs on appointments or quotes, the public site should collect a usable enquiry without pulling you off the job.
See local businesses