Case studies
What we measure, and what we will publish.
There are no case studies on this page yet, because we will not print numbers we cannot stand behind. Here is exactly what gets measured after launch and what a study will contain when there is one.
Why the page is empty
An honest empty page beats a convincing invented one.
Most agency case studies are unfalsifiable: a percentage with no baseline, no date range, and a first name. They are easy to write and impossible to check, which is exactly why they persuade nobody who has been burned before.
Nookado is new. Our first customers are still inside the window where a number would be noise rather than a result. When they cross ninety days and agree to be named, their studies appear here with the baseline, the date the site went live, and the measured change, so you can judge it yourself.
In the meantime, the honest thing we can offer is the methodology. If you are comparing vendors, the list below is a reasonable set of questions to put to all of them.
The measures
Six numbers, reported monthly.
Bookings taken without a human
The count of bookings that completed through your site, app, or assistant with nobody on shift. This is the clearest number in the whole set, because before launch it was zero by definition.
Bookings outside opening hours
The same count, filtered to the hours you were closed. It separates demand you genuinely could not have captured before from bookings that simply moved channel from phone to web.
Questions answered before the booking
How many conversations the assistant resolved without handing off. High numbers mean fewer interruptions during service; a rising handoff rate means the assistant needs more of your information.
Where the enquiry came from
Google listing, organic search, social, or ads. Without this, ad spend is guesswork, and it is the number most commonly missing from the reports agencies send.
Cost per booking on paid campaigns
Spend divided by bookings attributable to it. Compared against your average ticket, this is the only figure that says whether the advertising is worth continuing.
No-shows as a share of bookings
Tracked monthly so the effect of reminders, deposits, and one-tap cancellation is visible rather than assumed.
In the meantime
What we would tell you on a call.
The advice is the same whether you hire us or not.
Article
The bookings you never see: what happens after you close
Customers decide to book at the point they think of it, which is rarely during your opening hours. If the only way to book is a phone call, that decision expires overnight.
5 min readArticle
How to set up a QR code menu people actually use
A QR menu is a five-minute job to generate and a much longer job to get right. Placement, load speed, and what happens on a bad connection decide whether anyone uses it.
6 min readArticle
The Google Business Profile setup most local businesses skip
For a local business, the Google listing often matters more than the website. Most are half-filled, and the empty fields are the ones that affect whether you show up.
6 min readQuestions
Fair questions.
Why are there no case studies on this page?+
Because we do not yet have customers who have been live long enough for the numbers to mean anything, and publishing results before that would mean inventing them. When a business has ninety days of data and agrees to be named, its study goes here with the real figures.
What will a published case study contain?+
The business name and trade, what was in place before, what we built, the date it went live, and the measured change over a stated period, with the baseline shown. A result without a baseline and a time period is not a result.
Can I speak to an existing customer instead?+
Ask on the call. Where a customer has agreed to it, we will connect you directly, which is worth more than a page of testimonials anyway.
How often do I get a report?+
Monthly, in plain language, covering the measures on this page. You also have the dashboard, where bookings and enquiries appear in real time rather than waiting for a report.
Who owns the data?+
You do. Your bookings, customer contacts, and account access belong to your business. If you leave, you take them with you.
By trade
What the setup looks like for your business.
Restaurants
The menu, the table, and the order should live on a site you own, not on a marketplace that charges per cover. Guests read the dishes, reserve a time, or scan a QR at the table.
See restaurantsSalons and spas
Chair time is the product. Clients pick a stylist, a service with a real duration, and a time that is actually free. Cancellations do not sit empty because nobody could text the waitlist.
See salons and spasNail salons
Set, gel, acrylic, length, shape, art, fill, removal: the total should be obvious before a technician is interrupted. Walk-ins and appointments share a live view of who is free.
See nail salonsClinics
A first consult, a review, and a procedure are different lengths and different paperwork. Reception should not spend the morning on hold answering where to park.
See clinicsGyms and studios
Members book a class against a real cap. A first-timer books a trial that is treated as a lead, not a free drop-in that disappears. Membership questions get answered at 10pm.
See gyms and studiosLocal businesses
Pet groomers, tattoo studios, driving instructors, tutors, detailers, repair shops. If the week runs on appointments or quotes, the public site should collect a usable enquiry without pulling you off the job.
See local businesses