For every other local business
Websites for local service businesses that still answer the phone while doing the work.
Pet groomers, tattoo studios, driving instructors, tutors, detailers, repair shops. If the week runs on appointments or quotes, the public site should collect a usable enquiry without pulling you off the job.
Most local service businesses are not restaurants or salons. The owner is also the operator. The call that would have been a job arrives while both hands are in someone else’s work. A vague “how much?” email sits for two days, and by the time the quote goes out the job is gone.
Nookado is one team for the site, the assistant that asks the qualifying questions you would ask, and the Google listing that has to match. We do not assume you sell a table, a chair, or a class. We ask how you charge, then the booking flow is either a slot or a site-visit that is ready to quote.
The problem
The week of a local operator, not a front-of-house team.
You are the receptionist and the pair of hands
The enquiry you cannot take is the job you do not win. You cannot take it because you are already doing the work that pays. There is no spare person at a desk.
Five vendors, five invoices, nobody owns the problem
Someone built a site years ago. Someone else posts when they remember. Ads, if they exist, point at a page that cannot take an enquiry. When it breaks, each vendor points at another.
You are findable to people who already know your name
Word of mouth works until it does not. An unclaimed or half-filled Google listing, and a site with no service area or hours, is why a nearby searcher books the business that filled the form in.
A quote takes three days of clarifying
A one-line message, a call to ask what, where, when, and how big, a price that lands late. The customer who wanted to decide this week has already booked the person who asked those questions up front.
The approach
A site that matches how you charge, and an enquiry that is already qualified.
If you sell appointments, the customer picks a service and a time. If you sell quoted jobs, the assistant collects the details you need to price accurately and books a call or a visit. Those are different flows. We do not bolt a contact form onto a restaurant template and call it done.
The Google listing is claimed in your name, with the same hours, category, and service area as the site. That pairing is what local search actually uses. We will not build six thin pages for neighbouring towns that only change a place name.
You get one team. Domain, listing, ads, and social accounts stay in your name. If you leave, you keep them. There is one person to tell when a price or a service area changes.
What's included
What a local service business actually needs.
A website structured around your service list
Appointments, visits, or quoted jobs, written the way you charge. Not a generic homepage with a form at the bottom.
Enquiries that arrive ready to act on
The assistant asks what, where, when, and how big, the questions you would ask on the callback. What reaches you is usable, not a name and a hope.
A listing that matches the site
Google Business Profile with the right category, hours, and area. This is the difference between appearing on the map and hoping a regular mentions you.
Brand setup if you are starting from nothing
A simple mark, colours, a domain in your name, and the social profiles customers already look for. If you have those, we use them.
One invoice, accounts you own
Site, assistant, listing, and optional social or ads. We are a manager on the accounts, not the owner. Cancel and everything stays with you.
What changes
What you get back in the day.
The job in front of you is not competing with the inbox
Qualifying happens without you. You spend time on work that is already scoped, or on quotes that have the facts.
Nearby people who do not know your name can find you
That is the listing and a site that agrees with it. It is not a trick and it is not a guarantee of first place. It is the work most operators have not finished.
When something breaks, there is one number
You are not coordinating a web person, an ads person, and a nephew who “does Facebook.”
How it works
How a local business is set up.
You tell us how you charge and where you work
Appointment, visit, or quote. Service area. The questions you always have to ask before you can say yes. Photos and a logo if they exist.
We pick a booking shape that matches that
A slot on a calendar, or a qualified enquiry plus a visit. We will not force a table-booking flow onto a detailer or a tutor.
The listing and the site are made consistent
Name, address, phone, hours, area. If you do not have a listing yet, it is created in your account. We are added as a manager.
You go live and edit the things that change
Prices, hours, FAQs. Larger changes stay with us if you want them. There is no annual contract.
Pricing
What a local business pays.
Core is $199 to build and $49 a month: the website, the assistant, the app if customers come back often enough to use it, and the dashboard.
If you have no logo or domain, brand setup is part of getting you launched, not a second product we invent later. Social and ads are optional. The app is optional if your customers do not rebook often; we will say so.
Services
The pieces, if you want to read them separately.
Brand setup
Brand setup
Logo, brand colors, domain, tagline, and social pages, so a business starting from nothing launches looking established.
See detailsWebsite design
Website design
A fast, mobile-first site with your menu or service list structured so search engines can read it, on your own domain.
See detailsAI booking assistant
AI booking assistant
Answers questions about hours, pricing, and availability, and takes bookings at 2am without anyone on shift.
See detailsLocal SEO
Local SEO
Google Business Profile, local schema, and the on-page structure that decides whether you show up in the map pack.
See detailsMobile app
Branded mobile app
Your own app on the App Store and Google Play, with the same ordering and booking as the site, under your name.
See detailsSocial media management
Social media management
Weekly posts planned, designed, and published by a real team, timed to when your customers are actually online.
See detailsOwner dashboard
Owner dashboard
Edit your menu, services, hours, and FAQs yourself, and watch bookings and sales land in real time.
See detailsWorth reading
Written for this kind of business.
Article
The Google Business Profile setup most local businesses skip
For a local business, the Google listing often matters more than the website. Most are half-filled, and the empty fields are the ones that affect whether you show up.
6 min readGuide
Local SEO starter guide for appointment businesses
A working order of operations for local SEO when your business runs on appointments, written for owners rather than marketers.
11 min readGuide
What belongs on a local business website, and what to leave off
Most local business websites are simultaneously missing the basics and cluttered with things nobody uses. Here is the short list that matters.
10 min readQuestions
Local businesses questions.
My trade is not restaurants, salons, clinics, or gyms. Does that matter?+
Not if the week runs on appointments, visits, or quotes in a local area. Tell us how you charge. The booking flow is mapped from that, not from a vertical we already have a page for.
I quote jobs. Do I still get “booking”?+
Yes, in a different shape. The assistant collects what you need to quote and books a call or a site visit. You spend time pricing, not chasing the size of the job.
I already have a website. Can you work with it?+
Usually we replace it and keep your domain, because a site we did not build is a site we cannot update quickly. If yours is recent and already converting, say so and we will tell you whether replacing it is worth it.
Do I need the app?+
Only if customers come back often enough to want you on a home screen. A one-off repair shop often does not. A groomer with a four-week cycle often does. We will say which side you are on.
Will you guarantee I rank first in my town?+
No. We will finish the listing, keep the site consistent with it, and not build doorway pages for neighbouring towns. Ranking still depends on reviews, competition, and where the searcher is standing.
Other trades
Not quite your business?
The booking unit is different in each of these. A cover is not a chair hour, and a chair hour is not a class place.
Restaurants
The menu, the table, and the order should live on a site you own, not on a marketplace that charges per cover. Guests read the dishes, reserve a time, or scan a QR at the table.
See restaurantsSalons and spas
Chair time is the product. Clients pick a stylist, a service with a real duration, and a time that is actually free. Cancellations do not sit empty because nobody could text the waitlist.
See salons and spasNail salons
Set, gel, acrylic, length, shape, art, fill, removal: the total should be obvious before a technician is interrupted. Walk-ins and appointments share a live view of who is free.
See nail salonsClinics
A first consult, a review, and a procedure are different lengths and different paperwork. Reception should not spend the morning on hold answering where to park.
See clinicsGyms and studios
Members book a class against a real cap. A first-timer books a trial that is treated as a lead, not a free drop-in that disappears. Membership questions get answered at 10pm.
See gyms and studios