For clinics and practices
Clinic websites where patients book the right appointment type, not a generic slot.
A first consult, a review, and a procedure are different lengths and different paperwork. Reception should not spend the morning on hold answering where to park.
A clinic website has a narrower job than a salon or a restaurant site. Patients need to trust the practice, pick the appointment that matches the visit, and arrive with the right documents. They do not need a chatbot that talks about symptoms.
Nookado is the public front door. Appointment types carry durations and preparation notes. New and returning patients take different paths. The assistant is scoped to hours, location, parking, and availability. Anything clinical is handed to your staff. We do not replace the system you use to run the practice.
The problem
What actually clogs a front desk.
Reception is a hold queue of the same four questions
Are you open, where do I park, which entrance, can I move Tuesday. They arrive in a cluster and push the calls that need a person, a results question, a distressed patient, to the back.
One slot length is used for every visit
A new-patient consult, a short review, and a longer procedure cannot share a generic opening. When they do, the morning is already late by the third appointment and patients notice.
Patients arrive unprepared
No referral, no medication list, no ID, no form. The visit is shortened or rebooked. The slot is effectively lost, and the next patient is already in the waiting room.
The site undercuts the trust you have in the room
Stock photos and a contact form are a weak first decision for someone choosing a practice. Credentials, appointment types, and clear logistics are what that first visit actually needs.
The approach
A front door that books logistics, and stops at the clinical line.
We map the appointment types you already run: who can take them, how long they are, what the patient must bring, and whether a first visit is a different path. That is the only booking the public site will offer.
The assistant answers the desk questions that do not need a clinician: hours, parking, which door, how early to arrive, how to reschedule. It will not interpret a symptom, comment on a result, or discuss a condition. Those go to your staff.
Your practice management system stays where it is. We are the website, the app, and the booking request in front of it. How the two meet is a conversation on the call, not a surprise at launch.
What's included
The public side of the practice.
A clinic website that looks like the practice
Your name, your people, your appointment types. No template dentistry or stock waiting-room photography unless that is genuinely what you send us.
Booking by appointment type and practitioner
Each type has a duration and a preparation note. Part-time and visiting clinicians are only offered on the days they are in.
New-patient and returning-patient paths
A first visit collects what that appointment needs and gets the longer slot. A review does not.
An assistant with a hard clinical boundary
Hours, location, parking, appointment types, availability, what to bring. No advice, no symptoms, no results. The handoff is explicit.
Practitioner pages search can attach to the practice
Real names, credentials, and areas of focus, on your domain, so a name search and a “clinic in [town]” search can land on the same place.
What changes
What reception gets back.
The hold queue thins
Parking, hours, and “can I move Thursday” no longer need a person in the moment. The calls that remain are the ones that should.
The day keeps the lengths you published
A consult cannot book into a review gap. The morning is less likely to be behind before lunch for a reason you already knew about.
More patients arrive with what the visit needs
The note is on the confirmation and in the assistant. You will still get the occasional missing letter. You should get fewer of them.
How it works
How a clinic is set up.
You list appointment types, not a marketing wish list
Who takes them, how long, what to bring, new versus returning. The questions reception already answers from memory are the brief.
We build the public site and leave the clinical system alone
The website, the booking request, and the assistant sit in front. We do not migrate charts. We talk through the handoff before anything goes live.
The assistant is tested against questions it must refuse
We try the clinical ones on purpose. If it answers them, it is not ready. You sign off the refusal language.
Hours, listing, and the site are made to agree
A practice that is closed Wednesday cannot have a listing that says otherwise. That mismatch is a common reason a clinic fails its own name search.
Pricing
What a clinic pays.
Core is $199 to build and $49 a month: the website, appointment-type booking, the app, the logistics assistant, and the dashboard.
We collect name, contact, appointment type, and time at booking. Clinical information stays out of that flow. Social and ads are optional and often the wrong first spend for a practice; we will say so if they are.
Services
What we put in front of the practice.
Website design
Website design
A fast, mobile-first site with your menu or service list structured so search engines can read it, on your own domain.
See detailsAI booking assistant
AI booking assistant
Answers questions about hours, pricing, and availability, and takes bookings at 2am without anyone on shift.
See detailsLocal SEO
Local SEO
Google Business Profile, local schema, and the on-page structure that decides whether you show up in the map pack.
See detailsMobile app
Branded mobile app
Your own app on the App Store and Google Play, with the same ordering and booking as the site, under your name.
See detailsSocial media management
Social media management
Weekly posts planned, designed, and published by a real team, timed to when your customers are actually online.
See detailsLocal advertising
Local ad campaigns
Geofenced campaigns aimed at people close enough to walk in, weighted toward the hours you need to fill.
See detailsWorth reading
Written for this kind of business.
Article
The bookings you never see: what happens after you close
Customers decide to book at the point they think of it, which is rarely during your opening hours. If the only way to book is a phone call, that decision expires overnight.
5 min readGuide
Local SEO starter guide for appointment businesses
A working order of operations for local SEO when your business runs on appointments, written for owners rather than marketers.
11 min readGuide
How to cut no-shows without annoying your customers
No-shows are a scheduling problem before they are a discipline problem. The tools that work are the ones that make it easy to cancel early.
9 min readQuestions
Clinics questions.
What does the assistant refuse to do?+
It does not give clinical advice, interpret symptoms, or discuss a patient’s condition. It is scoped to hours, location, appointment types, availability, and what to bring. Anything else is handed to your staff.
Does this replace our practice management system?+
No. It is the public front door. It sits in front of whatever you use to run the practice. We will talk through how the two meet before you pay for a build that cannot connect.
What patient information do you store?+
Name, contact details, appointment type, and time. We keep clinical information out of the booking flow. We will walk through exactly what is stored before go-live.
Can visiting practitioners have different days?+
Yes. Availability and appointment types are per practitioner. Someone who is only in on Thursday is only offered on Thursday.
We are a dental / physio / specialist practice. Is this only for GP clinics?+
No. The pattern is appointment types with real durations and a public site that must not give clinical advice. That is the same problem in those rooms. Tell us the types.
Other trades
Not quite your business?
The booking unit is different in each of these. A cover is not a chair hour, and a chair hour is not a class place.
Restaurants
The menu, the table, and the order should live on a site you own, not on a marketplace that charges per cover. Guests read the dishes, reserve a time, or scan a QR at the table.
See restaurantsSalons and spas
Chair time is the product. Clients pick a stylist, a service with a real duration, and a time that is actually free. Cancellations do not sit empty because nobody could text the waitlist.
See salons and spasNail salons
Set, gel, acrylic, length, shape, art, fill, removal: the total should be obvious before a technician is interrupted. Walk-ins and appointments share a live view of who is free.
See nail salonsGyms and studios
Members book a class against a real cap. A first-timer books a trial that is treated as a lead, not a free drop-in that disappears. Membership questions get answered at 10pm.
See gyms and studiosLocal businesses
Pet groomers, tattoo studios, driving instructors, tutors, detailers, repair shops. If the week runs on appointments or quotes, the public site should collect a usable enquiry without pulling you off the job.
See local businessesGet started