Google Maps
The map pack and the pin people tap when they are already nearby.
Local advertising
Local advertising aimed at people who can actually walk in.
A city-wide campaign is how a neighbourhood shop lights money on fire. The useful radius is the people who can be at your door in twenty minutes, at the hours you still have room.
Maps, Meta, and SearchYou set the budgetSpend stays in your accounts
Nookado runs geofenced campaigns on the accounts you own: Google Maps, Apple Maps, Waze, Meta, and Google Search. If you already spend on Yelp or another network, we can run that too. You set the monthly cap. We point the ads at a radius around the business and at the quiet parts of the week, and we send them to a page that can take the booking, not to a homepage that ends in a phone number.
Ad spend is billed by the platform to you. We do not mark it up, and we do not run ads out of a Nookado wallet you cannot see. If the cost per booking does not make sense against your average ticket, we will say so and recommend turning it down rather than “optimising” you into a larger bill.
Platforms
Where the ads run.
The usual set is maps, Meta, and Search. Add Yelp or any other network in the dashboard if that is already where customers look for you.
Apple Maps
Place cards and directions on iPhone, where a lot of local search now happens.
Waze
Drivers already moving through the neighborhood, not a city-wide blast.
Meta
Facebook and Instagram, aimed at a radius around the shop.
Google Search
People typing what you do plus the town, sent to a page that can book.
Yelp and others
Yelp, Nextdoor, or any network you already spend on. You pick it; we run it inside your cap.
The problem
Where local ad spend usually goes.
The audience is “everyone 18–65 interested in food”
That is a brand campaign for a chain. A single location needs a map pin and a reason to come this week, not a lifestyle video for the whole metro.
The ad is on while you are already full
Friday at 7 does not need more demand. Tuesday at 5 might. Running flat all week buys you a queue you cannot seat and an empty room on the night you care about.
The landing page cannot convert
Clicks that arrive on a site with no times, no prices, and no booking form were never going to pay back. Fix the page before you raise the budget.
Nobody can say what a booking cost
If spend and bookings live in different logins, you cannot decide whether to continue. That is the number we report, or we should not be spending.
The approach
A small radius, a real offer, a page that books.
We start from capacity, not from impressions. Which hours are empty, what a filled slot is worth, and how far someone will travel for you. That becomes the geo, the schedule, and the budget cap.
Creative is specific: a service, a time window, a reason to come now. It uses your photography and your prices, not a stock table setting. The click goes to the matching page on your Nookado site, with the assistant and the booking path already there.
You see spend in your own ad accounts. Our monthly note is spend, clicks, and bookings we can attribute. If that ratio is wrong, the honest move is to pause, not to invent a funnel.
What's included
What we run.
01
The maps people already use
Google Maps, Apple Maps, and Waze, so the ad sits next to directions, not in a feed they will never drive from.
02
Meta and Google Search
Facebook and Instagram for nearby people, plus Search for the ones already typing what you do.
03
Yelp or any other network you name
If that is where you want spend, add it in the dashboard. We will not invent a channel you did not ask for.
04
Scheduling against empty hours
More weight on the shifts you need to fill. We do not treat Friday night like a problem to solve with ads.
05
Budgets you cap
A monthly ceiling you choose. We do not have permission to raise it. Spend is charged by each platform to your card.
06
Reporting in booking language
What you spent, what landed, what booked. Cost per booking next to your typical ticket, so the decision is obvious.
Ad reach · 2mi radius
Est. reach4,200 nearby
What changes
When ads are worth it.
Quiet shifts have a lever that is not hope
A Tuesday offer, aimed at people nearby, sent to a page that can take the booking. That is the whole product.
You are not trapped in a spend agreement
Pause when it is not working. The accounts stay yours. There is no residual media contract with us.
The site and the ads stop arguing
Same offer, same prices, same booking path. That is also why this sits on top of Core rather than as a standalone media shop.
How it works
How a campaign starts.
01
You open or share the ad accounts
Google Maps, Apple Maps, Waze, Meta, and Google Search, in your name. Add Yelp or another network if you already use it. We are invited as an advertiser. Spend never leaves those accounts.
02
We pick one job for the first month
Fill Tuesday. Sell the trial pass. Book colour, not “brand awareness.” One job is measurable.
03
The landing page has to be ready
If the site cannot take the booking, we fix that first. Spending before that is how agencies burn a quarter.
04
We launch inside your cap and report
You see the live spend any day you log in. The monthly note is for the decision to continue, cut, or change the offer.
Who it is for
Where a tight radius works.
Restaurants
Off-peak tables and a neighbourhood radius. Not a campaign for the whole city on a Friday.
See restaurantsSalons and clinics
A specific service with a price, aimed at people who can actually make the appointment this week.
See salons and clinicsGyms
Trial passes and empty classes, not a brand film. The landing page is the timetable.
See gymsPricing
What it costs.
Campaign management is a $49 a month add-on on top of Core. Pair it with the social add-on if you want posting too; each is picked separately.
Ad spend is separate and paid to Google Maps, Apple Maps, Waze, Meta, Google Search, or whoever else we are running on, billed to your accounts. You can pause spend without cancelling the plan, and you can cancel the plan without losing the accounts.
Related services
Usually paired with this.
Local SEO
Local SEO
Google Business Profile, local schema, and the on-page structure that decides whether you show up in the map pack.
See detailsSocial media management
Social media management
Weekly posts planned, designed, and published by a real team, timed to when your customers are actually online.
See detailsWebsite design
Website design
A customized, SEO-optimized site with your menu or services structured so search engines can read it, and customers can book, ask, or visit.
See detailsAI booking assistant
AI booking assistant
Answers questions about hours, pricing, and availability, and takes bookings at 2am without anyone on shift.
See detailsBy trade
How this looks for your business.
Same service, set up around how that trade actually books and gets found.
Restaurants
The menu, the table, and the order should live on a site you own, not on a marketplace that charges per cover. Guests read the dishes, reserve a time, or scan a QR at the table.
See restaurantsSalons and spas
Chair time is the product. Clients pick a stylist, a service with a real duration, and a time that is actually free. Cancellations do not sit empty because nobody could text the waitlist.
See salons and spasClinics
A first consult, a review, and a procedure are different lengths and different paperwork. Reception should not spend the morning on hold answering where to park.
See clinicsGyms and studios
Members book a class against a real cap. A first-timer books a trial that is treated as a lead, not a free drop-in that disappears. Membership questions get answered at 10pm.
See gyms and studiosQuestions
Local ad campaigns questions.
Do you mark up ad spend?+
No. The platforms bill you. Our fee is the plan, not a percentage of media.
What budget do I need?+
Enough to learn something in a month, which for a single location is often a few hundred dollars, not thousands. If your ticket is small, we will tell you when ads are unlikely to pay back.
Which platforms?+
Google Maps, Apple Maps, Waze, Meta, and Google Search. If you want Yelp or another network, say so in the dashboard. We will not open a channel you have no reason to be on.
Can you guarantee bookings from ads?+
No. We can cap spend, aim it at the right radius and hours, and land it on a page that books. The rest is the offer and the market.
Which plan includes this?+
Local ad campaigns are a $49 a month add-on to the $49 Core plan, on top of your ad spend. Core alone does not include us running campaigns.