Skip to content

Social media management

Social media management for small businesses that cannot post every day.

The feed is how a lot of local customers decide you still exist. It is also the work most owners drop first, because it never feels as urgent as the floor.

Real team, not a schedulerYour pagesWeekly plan

Autopilot tools will fill a calendar with captions that could belong to any shop in the city. Hiring a freelancer often means one person who disappears the week you need a last-minute post. What most local businesses need is quieter: a short plan, on-brand pictures, and posts that actually go out.

Nookado’s social work is done by people on our team, on Facebook and Instagram pages registered to you. We plan a week at a time, design against your colors, and publish when your audience is usually around. You can review the queue or leave it running. Nothing posts from a personal account we own.

The problem

Why the page goes quiet.

Posting is nobody’s job after 11am

The owner meant to do it tonight. Tonight became a rush, a no-show, a delivery. Three weeks later the grid is a photo from last season.

The captions do not sound like the shop

A generic tool writes “Looking for the perfect treat this weekend?” for a dental clinic. Followers can tell, and they mute you.

Stories are not a timetable

Gyms and restaurants that announce hours and specials only in Stories leave regulars guessing. The same facts should already live on the site. Social should point at them, not replace them.

You do not know if anyone saw it

Without a simple note on what went out and what it did, “being on Instagram” is a feeling, not a decision you can keep or cut.

The approach

A week of posts, in your voice, on your accounts.

We work from a short brief: what you want people to do (book, come in on Tuesday, try a new service), the photos you already have, and the words you would actually say over the counter. If you do not have photos, we will tell you what to shoot on a phone rather than buying stock of someone else’s shop.

The plan is weekly, not a ninety-day content machine you cannot change. A holiday closure, a sold-out class, or a special can swap in. Posts go out on Facebook and Instagram from pages you own. We can work alongside someone on your staff; we do not need to replace them.

This is not community management of every comment at 1am, and it is not TikTok dancing unless that is already how you sell. It is the unglamorous consistency that stops the page looking abandoned.

What's included

What we actually publish.

01

A weekly plan you can see

What is going out, on which day, and why. You can swap an item or approve the lot.

02

Design that matches the site

Your colors, your mark, your photography. The feed should look like the same business as the website.

03

Publishing on your pages

Facebook and Instagram, as a manager on accounts in your name. TikTok or X only if you already use them and want them in the plan.

04

A short note on what ran

What posted and the basic reach. Not a vanity dashboard. Enough to decide whether to keep the plan as it is.

@harloweats

BEST TIME TO POST

Tue · 7:00 PM

What changes

What consistent posting is worth.

The business still looks open when you are busy

A quiet grid reads as a quiet shop. Regulars check it before they check your hours page.

You stop writing captions at midnight

That is the actual product for most owners. The marketing benefit is real; the time back is why people stay.

Ads have something worth pointing at

A campaign that lands on a dead profile wastes the click. Social and ads are cheaper when they share a live page.

How it works

How a month of this runs.

01

Access and a brief

You add us as a manager. We agree the two or three things worth posting about this month, not a 40-theme calendar.

02

You send photos or we give you a shot list

Phone photos of the actual room, food, or work beat stock. We will not pretend a stock kitchen is yours.

03

We draft, you glance, we publish

If you want to approve every post, you can. If you want it off your plate, say so and we run the queue.

04

We adjust the next week from what you tell us

A dish that sold out, a stylist on holiday, a class that filled. The plan is a week long so it can change.

Pricing

What it costs.

Social media management is a $49 a month add-on on top of Core, so $98 a month for the website, chatbot, and weekly posting by our team.

You can start on Core and add social when you want the posting taken off your plate, from the pricing page or the dashboard. There is no annual lock-in.

See plans and pricing · Book a demo

Questions

Social media management questions.

Which networks do you post to?+

Facebook and Instagram as standard. TikTok or X only if you already have an audience there and want them in the weekly plan. We will not open five empty accounts for the sake of it.

Do I still own the pages?+

Yes. You are the owner; we are a manager. If you cancel, we leave, and the pages stay with you.

Can my staff still post?+

Yes. This can sit beside someone in the business. We will not fight them for the login.

Do you reply to every comment and DM?+

The assistant on your website handles booking questions there. Social comment and DM coverage is not a 24/7 desk on this plan. Urgent flags you send us get handled; we will not pretend we live in the inbox.

Which plan includes this?+

Social media is a $49 a month add-on to the $49 Core plan. Core alone is the site and chatbot without our team posting.

Get started

This week’s posts could already be planned.