Branded mobile app
A branded mobile app under your name, not a shared directory icon.
Regulars should not have to hunt through a browser or a third-party marketplace to book you again. The app is for that second and third visit.
A website wins the stranger. An app keeps the person who already chose you: the client who rebooks the same stylist, the member who checks the timetable on Tuesday, the table that always sits at 7. Those people will put you on a home screen if the app is actually yours.
Nookado publishes one app for your business on the App Store and Google Play, styled with your mark and colors. Booking, the menu or service list, and the assistant are the same system as the website, so you are not maintaining two products. Store accounts stay in your name.
The problem
Why “just use the website” stops working.
Regulars will not bookmark a URL
They will tap an icon. If the only icon on their phone is OpenTable, Booksy, or ClassPass, that company owns the next booking, and often a commission on it.
A white-label container is not your app
Shared directory apps put your logo inside someone else’s product. Customers search that company’s name, not yours, and you cannot control the update cycle or the listing.
Two codebases go stale
A custom iOS build and a separate Android build, plus the site, is how local apps die six months after launch. One missed OS update and the thing customers downloaded stops opening.
Push is where cancellations get filled
A last-minute chair or class place is useless if the only way to offer it is an Instagram story. The people most likely to take it already know you; they just need a tap.
The approach
One app, your listing, the same backend as the site.
We submit under your Apple and Google accounts so the listing, reviews, and name belong to the business. If you do not have those accounts yet, you open them; we do not publish the app under Nookado.
There is one codebase for iOS and Android, shared with the website’s booking and menu data. A price change in the dashboard is a price change in the store apps. We ship platform updates for every business on the platform at once, which is how a $49 add-on can include a real store listing.
The app is worth having when customers come back often enough to want the icon. If your trade is mostly one-off jobs, we will say so on the call rather than sell you a store listing nobody opens.
What's included
What the app actually does.
Store listings in your legal name
Apple App Store and Google Play, with your icon, screenshots, and description. Not a Nookado-branded wrapper.
Booking and browsing that match the site
Tables, appointments, or classes from the same calendar. Customers are not learning a second system.
The assistant, in the app
The same chat that lives on the website: hours, prices, availability, then a completed booking. It does not place phone calls.
Updates without an agency rebuild
OS and feature updates roll out across the platform. You are not paying a native shop every time Apple changes a requirement.
Harlow's Kitchen
Beet Salad
$12
Veggie Skewers
$14
Sourdough Toast
$8
What changes
What the app is for, honestly.
You stop paying a marketplace for repeat visits
Discovery listings can stay. The people who already know you should not have to go back through a commission layer to book again.
The brand is the thing they keep
Your name on the home screen is a reminder that does not depend on an algorithm showing your last post.
Cancellations have somewhere to go
A waitlist or a last-minute slot can reach the people who already installed you, instead of vanishing into the inbox.
How it works
How the app gets into the stores.
You open or share store accounts
Apple Developer Program and Google Play Console, billed by them, in your name. We are added as a developer, not as the owner.
We build against your live site data
Icon, colors, screenshots, and the same menu or services already on the website. There is no separate content exercise.
We submit; they review
Apple and Google decide when a listing goes live. That review is theirs, and it can take a few days. We handle the requests they send back.
You share the links
Put them on the site, on the receipt, on the counter QR. The app only works if regulars know it exists.
Who it is for
Who actually uses the app.
Restaurants with regulars
Reorder and rebook without opening a delivery marketplace. QR ordering can live here too.
See restaurants with regularsSalons and nail studios
Clients rebook the same person. Push is how a cancellation gets filled before the hour is lost.
See salons and nail studiosGyms and studios
The timetable, waitlists, and class packs belong on a home screen more than on a browser tab.
See gyms and studiosPricing
What it costs.
The branded app is a $49 a month add-on to the $49 Core plan. It uses the same menu, bookings, and payments as your website. There is a one-time $199 app setup that covers the store listings, the build, and submission to Apple and Google.
Store account fees are extra and paid to Apple and Google. If you already have those accounts, you do not pay them again. Add the app at signup or later from the dashboard.
Related services
Usually paired with this.
Website design
Website design
A customized, SEO-optimized site with your menu or services structured so search engines can read it, and customers can book, ask, or visit.
See detailsAI booking assistant
AI booking assistant
Answers questions about hours, pricing, and availability, and takes bookings at 2am without anyone on shift.
See detailsOwner dashboard
Owner dashboard
Stores, staff logins, customers, bookings, sales, payouts, and booking messages. Edit the site and menu yourself.
See detailsLocal advertising
Local ad campaigns
Geofenced campaigns on Google Maps, Apple Maps, Waze, Meta, and Google Search, plus Yelp or any other network you want.
See detailsBy trade
How this looks for your business.
Same service, set up around how that trade actually books and gets found.
Restaurants
The menu, the table, and the order should live on a site you own, not on a marketplace that charges per cover. Guests read the dishes, reserve a time, or scan a QR at the table.
See restaurantsSalons and spas
Chair time is the product. Clients pick a stylist, a service with a real duration, and a time that is actually free. Cancellations do not sit empty because nobody could text the waitlist.
See salons and spasGyms and studios
Members book a class against a real cap. A first-timer books a trial that is treated as a lead, not a free drop-in that disappears. Membership questions get answered at 10pm.
See gyms and studiosClinics
A first consult, a review, and a procedure are different lengths and different paperwork. Reception should not spend the morning on hold answering where to park.
See clinicsQuestions
Branded mobile app questions.
Do customers have to download the app to book?+
No. Everything works in the browser. The app is for people who come back often enough to want the icon and, where you use them, push notifications.
Whose name is on the store listing?+
Yours. The developer accounts are yours. If you leave Nookado, the listing stays with those accounts.
What do Apple and Google charge?+
Apple’s Developer Program is $99 a year. Google Play registration is $25 once. You pay those companies directly. We do not mark them up.
How long does store review take?+
It varies. Google is often a couple of days. Apple is commonly a few days and sometimes longer if they ask a question. We cannot shorten their queue.
Is this a native rewrite for each business?+
No. It is one maintained codebase, branded per business. That is the only way a store app can be a $49 a month add-on without going stale.